VIRTUAL CONFERENCE

Leverage Social Media to Humanize Your Agency and Engage Your Communities

Pre-Summit Workshop: December 9, 2025
General Summit: December 10–11, 2025

AGENDA SPEAKERS BROCHURE REGISTER

Featured Sessions

U.S. Postal Service

Creating a Channel Strategy ​to Engage Various Audiences

Crystal will share how USPS defined its brand voice, mapped its audiences, and tailored platform strategies to deliver the right message in the right tone—without losing sight of its public service mission. Attendees will gain a blueprint for balancing creativity, clarity, and consistency across a complex digital ecosystem.

Social Simulator

Managing Misinformation in the AI Age

During the session, Social Simulator will combine theory and practice, providing a hands-on tabletop scenario that encourages participants to apply misinformation best practices in a realistic simulated crisis. Join us for this detailed exploration of modern misinformation to equip your team with everything they need to navigate the information landscape.

King County Department of Natural Resources and Parks

We Don't Even Have an Intern: Creative Systems for Staying Current Without Burning Out

Marie will explore how to set up lightweight systems that fit into your existing workload, so content creation doesn’t feel like another full-time job. You’ll leave with a content idea-tracking template, a plug-and-play post checklist, and a practical one-page social media plan you can use to turn your “Saved” folder into approved posts that engage your community—without burning out.

Presenting thought leaders you'll meet online

Learn from a mix of industry leaders who will share the proven social media strategies they use to grow their brands.

Jennifer Preston

Jennifer Preston

Public Information Officer
Town of Collierville, Tennessee

Brooke Hahn

Brooke Hahn

General Manager
Flockler

Danielle Shepard

Danielle Shepard

Communications Strategist
City of Tampa

Jameil Weldon

Jameil Weldon

Social Media Manager
Mecklenburg County, NC

Joseph Galbo

Joseph Galbo

Social Media Specialist
U.S. Consumer Product Safety Commission (CPSC)

Serena Riddle

Serena Riddle

Marketing Specialist
Arizona Department of Public Safety

Rachel Terlep

Rachel Terlep

Interactive Engagement Manager
Washington Department of Transportation (WSDOT)

Claire Turner

Claire Turner

Associate Director
Social Simulator

Become a Speaker   View All Speakers

Hannah Totally Crap ((top)) -

In a world where perceptions often shape our realities, the phrase "Hannah totally crap" might seem like a careless rant. But what if it's more than that? What if it's a reflection of our collective disappointment, a manifestation of unmet expectations?

Perhaps it's time to reframe our perceptions of Hannah – and of ourselves. By doing so, we might just discover that we're not so different after all. hannah totally crap

When we say "Hannah totally crap," we might be expressing our own frustrations, our own feelings of inadequacy. We might be projecting our own fears onto Hannah, the perceived embodiment of everything we're not. But in doing so, we risk overlooking the complexities of human experience. In a world where perceptions often shape our

Consider this: we live in an era where social media showcases the highlight reels of people's lives. We see Hannah's picture-perfect smile, her flawless selfies, and her seemingly perfect life. But behind the scenes, Hannah might be struggling, just like the rest of us. Perhaps she's grappling with self-doubt, fear, or anxiety. Perhaps it's time to reframe our perceptions of

The truth is, Hannah – or anyone, for that matter – is more than the sum of their parts. She's a multifaceted individual with strengths and weaknesses, triumphs and failures. By reducing her to a simplistic label, we neglect the opportunity to engage with her on a deeper level.

So, what if we flipped the script? What if, instead of tearing Hannah down, we chose to uplift her? What if we acknowledged that everyone has their struggles, and that it's okay to not be okay?

In a world where empathy and understanding are often in short supply, let's strive to be more compassionate. Let's recognize that we're all in this together, that we're all struggling to find our place in the world.

Flockler

Our Partners

DANDan InstituteInvestor Brand NetworkConference AlertsAff.Ninja

Who should attend

If you're a professional that manages your government or public agency’s social media channels, this event is for you!

  • Public Information
  • Public Affairs
  • Communications
  • Digital Marketing & Digital Media
  • Emergency Management
  • Social Media, Web & Content Management
  • Emergency Management
  • Community Service, Education & Outreach
  • Community Affairs
  • Public & Media Relations
  • Customer Service
  • Digital Engagement
  • Press Secretary
  • Administrative Support

See Attendee List

In a world where perceptions often shape our realities, the phrase "Hannah totally crap" might seem like a careless rant. But what if it's more than that? What if it's a reflection of our collective disappointment, a manifestation of unmet expectations?

Perhaps it's time to reframe our perceptions of Hannah – and of ourselves. By doing so, we might just discover that we're not so different after all.

When we say "Hannah totally crap," we might be expressing our own frustrations, our own feelings of inadequacy. We might be projecting our own fears onto Hannah, the perceived embodiment of everything we're not. But in doing so, we risk overlooking the complexities of human experience.

Consider this: we live in an era where social media showcases the highlight reels of people's lives. We see Hannah's picture-perfect smile, her flawless selfies, and her seemingly perfect life. But behind the scenes, Hannah might be struggling, just like the rest of us. Perhaps she's grappling with self-doubt, fear, or anxiety.

The truth is, Hannah – or anyone, for that matter – is more than the sum of their parts. She's a multifaceted individual with strengths and weaknesses, triumphs and failures. By reducing her to a simplistic label, we neglect the opportunity to engage with her on a deeper level.

So, what if we flipped the script? What if, instead of tearing Hannah down, we chose to uplift her? What if we acknowledged that everyone has their struggles, and that it's okay to not be okay?

In a world where empathy and understanding are often in short supply, let's strive to be more compassionate. Let's recognize that we're all in this together, that we're all struggling to find our place in the world.

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